{"id":3188,"date":"2021-09-24T12:50:46","date_gmt":"2021-09-24T05:50:46","guid":{"rendered":"https:\/\/danielepais.com\/journal\/?p=3188"},"modified":"2022-02-03T12:43:14","modified_gmt":"2022-02-03T05:43:14","slug":"what-is-a-personal-brand","status":"publish","type":"post","link":"https:\/\/danielepais.com\/journal\/what-is-a-personal-brand\/","title":{"rendered":"What is a personal brand"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9XaGF0LWlzLWEtcGVyc29uYWwtYnJhbmQuanBn\/86050a406b18\/what-is-a-personal-brand.webp?p=3188&w=75&h=0&c=0 75w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9XaGF0LWlzLWEtcGVyc29uYWwtYnJhbmQuanBn\/9fb2c819eda4\/what-is-a-personal-brand.webp?p=3188&w=100&h=0&c=0 100w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9XaGF0LWlzLWEtcGVyc29uYWwtYnJhbmQuanBn\/9a04cf9a47d2\/what-is-a-personal-brand.webp?p=3188&w=150&h=0&c=0 150w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9XaGF0LWlzLWEtcGVyc29uYWwtYnJhbmQuanBn\/c5eb392e73c0\/what-is-a-personal-brand.webp?p=3188&w=240&h=0&c=0 240w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9XaGF0LWlzLWEtcGVyc29uYWwtYnJhbmQuanBn\/71ad192ad758\/what-is-a-personal-brand.webp?p=3188&w=320&h=0&c=0 320w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9XaGF0LWlzLWEtcGVyc29uYWwtYnJhbmQuanBn\/9314c32ac65e\/what-is-a-personal-brand.webp?p=3188&w=500&h=0&c=0 500w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9XaGF0LWlzLWEtcGVyc29uYWwtYnJhbmQuanBn\/b4efdfc587e3\/what-is-a-personal-brand.webp?p=3188&w=640&h=0&c=0 640w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9XaGF0LWlzLWEtcGVyc29uYWwtYnJhbmQuanBn\/5cee8f3a19b8\/what-is-a-personal-brand.webp?p=3188&w=800&h=0&c=0 800w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9XaGF0LWlzLWEtcGVyc29uYWwtYnJhbmQuanBn\/55c69ebe356f\/what-is-a-personal-brand.webp?p=3188&w=1024&h=0&c=0 1024w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9XaGF0LWlzLWEtcGVyc29uYWwtYnJhbmQuanBn\/64dd5dcfe85c\/what-is-a-personal-brand.webp?p=3188&w=1280&h=0&c=0 1280w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9XaGF0LWlzLWEtcGVyc29uYWwtYnJhbmQuanBn\/11b9bd1700b0\/what-is-a-personal-brand.webp?p=3188&w=1600&h=0&c=0 1600w\" class=\"aligncenter size-full wp-image-3190\" title=\"What is a personal brand\" fifu-data-src=\"https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8wOS9XaGF0LWlzLWEtcGVyc29uYWwtYnJhbmQuanBn\/59072c9a87d6\/what-is-a-personal-brand.webp?p=3188\" alt=\"What is a personal brand\" width=\"1024\" height=\"576\" \/>What is a personal brand? That&#8217;s a good question. How do you define what you stand for? How do you decide what your brand is all about? These are some of the most important questions to ask yourself as you start your personal brand. Not knowing what you stand for or what you do can be a <a href=\"https:\/\/danielepais.com\/journal\/free-to-download-recipe-template-scalable-vector-for-illustrator-or-inkscape\/\">recipe<\/a> for disaster.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac80058ab155\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #18bc9c;color:#18bc9c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #18bc9c;color:#18bc9c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac80058ab155\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/danielepais.com\/journal\/what-is-a-personal-brand\/#Define_What_you_do\" >Define What you do<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/danielepais.com\/journal\/what-is-a-personal-brand\/#A_personal_brand_is_the_same_as_a_corporate_or_individual_brand\" >A personal brand is the same as a corporate or individual brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/danielepais.com\/journal\/what-is-a-personal-brand\/#Create_a_content_strategy\" >Create a content strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/danielepais.com\/journal\/what-is-a-personal-brand\/#Social_media_helps_creating_and_maintain_your_image\" >Social media helps creating and maintain your image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/danielepais.com\/journal\/what-is-a-personal-brand\/#Logo_and_palette\" >Logo and palette<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/danielepais.com\/journal\/what-is-a-personal-brand\/#In_conclusion\" >In conclusion<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Define_What_you_do\"><\/span>Define What you do<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You must start by defining what you do. Once you know what you do and what you stand for, then you need to create a content strategy. Creating a content strategy starts with understanding what you do and what you represent. It then translates into creating content.<\/p>\n<p>What are a personal brand and what does it mean? A brand is your personal vision and representation of what you stand for, your values and your brand. Think of Nike as a brand. They make high-quality athletic shoes, a top choice for athletic people, and an icon in the industry. They represent stability, trust, and a commitment to quality and making the highest quality sneaker possible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_personal_brand_is_the_same_as_a_corporate_or_individual_brand\"><\/span>A personal brand is the same as a corporate or individual brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A personal brand is the same as a corporate brand or individual brand. It is your unique perspective and representation in the marketplace. It is what you do best and what makes you stand out from your competitors. In order to establish your personal brand, you first need to understand your audience, how you can help them and what you represent. Once you understand your audience and your unique positioning in the marketplace, you can start developing your content strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_content_strategy\"><\/span>Create a content strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating a content strategy is the first step to building your brand and your personal brand image. Content is what drives visitors to your website, keep them on your website and keeps you in their mind when they need you. One way to create content is through your website.<\/p>\n<p>When you have an engaging and compelling website with lots of useful information about your products or services, you have presented yourself as an expert. If you don&#8217;t know how to develop a website, there are plenty of professional companies that can help you out with this. Or else, a great thing about social media is that you can use it to not only create content but also to interact with your customers and other businesses in your specific niche.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_media_helps_creating_and_maintain_your_image\"><\/span>Social media helps creating and maintain your image<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can also use social media to give yourself a brand image credit. Your Facebook page, your Twitter profile, your Instagram account and any other accounts you might have online should have a logo, a picture and a blurb about your company or your individual expertise.<\/p>\n<p>Don&#8217;t just put a generic picture or logo because it&#8217;ll be like you&#8217;re doing something dishonest. It also says that you don&#8217;t care enough about your business to come up with a unique image credit for it. Instead, put yourself in the shoes of your <a href=\"https:\/\/danielepais.com\/journal\/customer-service-will-help-your-company-grow\/\">customer<\/a>. What do they look for when they&#8217;re browsing your page or searching for information?<\/p>\n<p>Pinterest is another great tool for branding. Pinterest is a wonderful place to learn what you&#8217;re best at and what others in your industry are best at. By pinning something related to what you do, you show people what your brand is all about.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Logo_and_palette\"><\/span>Logo and palette<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The final idea to brand yourself with is a custom logo and palette. A custom logo and palette are not something you just walk into a <a href=\"https:\/\/danielepais.com\/journal\/design-of-the-day-30-04-2020\/\">design<\/a> company and hand over a bunch of cash for, but instead it&#8217;s a process where you <a href=\"https:\/\/danielepais.com\/journal\/work-on-pc-from-home\/\">work<\/a> with the designer to find out what kind of imagery inspires you and what you want to portray through that logo and palette.<\/p>\n<p>Designers also help you understand your target market so you&#8217;ll know what demographic you should be shooting ads at to make sure the money you spend on the campaign will be highly effective.<\/p>\n<h6><span class=\"ez-toc-section\" id=\"In_conclusion\"><\/span>In conclusion<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p>A graphic designer can really help you get what you want in your personal brand identity and get it set up on social media channels like twitter, Facebook, and Instagram for maximum impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a personal brand? That&#8217;s a good question. How do you define what you stand for? How do you decide what your brand is all about?<\/p>\n","protected":false},"author":1,"featured_media":3190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[516],"tags":[795,832,833,834,831],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is a personal brand? 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