{"id":3212,"date":"2021-10-15T16:17:06","date_gmt":"2021-10-15T09:17:06","guid":{"rendered":"https:\/\/danielepais.com\/journal\/?p=3212"},"modified":"2022-02-03T12:41:43","modified_gmt":"2022-02-03T05:41:43","slug":"online-sales","status":"publish","type":"post","link":"https:\/\/danielepais.com\/journal\/online-sales\/","title":{"rendered":"Online sales: 3 differences between marketplaces and commerce"},"content":{"rendered":"<p style=\"text-align: center;\">Online sales can be done in several ways<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9PbmxpbmUtc2FsZXMtMy1kaWZmZXJlbmNlcy1iZXR3ZWVuLW1hcmtldHBsYWNlcy1hbmQtY29tbWVyY2UuanBn\/afd9dcab2af9\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=75&h=0&c=0 75w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9PbmxpbmUtc2FsZXMtMy1kaWZmZXJlbmNlcy1iZXR3ZWVuLW1hcmtldHBsYWNlcy1hbmQtY29tbWVyY2UuanBn\/dc06d0af2eaa\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=100&h=0&c=0 100w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9PbmxpbmUtc2FsZXMtMy1kaWZmZXJlbmNlcy1iZXR3ZWVuLW1hcmtldHBsYWNlcy1hbmQtY29tbWVyY2UuanBn\/d53ac1b2510e\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=150&h=0&c=0 150w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9PbmxpbmUtc2FsZXMtMy1kaWZmZXJlbmNlcy1iZXR3ZWVuLW1hcmtldHBsYWNlcy1hbmQtY29tbWVyY2UuanBn\/f72728eee638\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=240&h=0&c=0 240w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9PbmxpbmUtc2FsZXMtMy1kaWZmZXJlbmNlcy1iZXR3ZWVuLW1hcmtldHBsYWNlcy1hbmQtY29tbWVyY2UuanBn\/f5ec8d477799\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=320&h=0&c=0 320w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9PbmxpbmUtc2FsZXMtMy1kaWZmZXJlbmNlcy1iZXR3ZWVuLW1hcmtldHBsYWNlcy1hbmQtY29tbWVyY2UuanBn\/76e2334b9df8\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=500&h=0&c=0 500w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9PbmxpbmUtc2FsZXMtMy1kaWZmZXJlbmNlcy1iZXR3ZWVuLW1hcmtldHBsYWNlcy1hbmQtY29tbWVyY2UuanBn\/3532d16b6ebf\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=640&h=0&c=0 640w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9PbmxpbmUtc2FsZXMtMy1kaWZmZXJlbmNlcy1iZXR3ZWVuLW1hcmtldHBsYWNlcy1hbmQtY29tbWVyY2UuanBn\/a79e4e0e4444\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=800&h=0&c=0 800w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9PbmxpbmUtc2FsZXMtMy1kaWZmZXJlbmNlcy1iZXR3ZWVuLW1hcmtldHBsYWNlcy1hbmQtY29tbWVyY2UuanBn\/79be1198a036\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=1024&h=0&c=0 1024w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9PbmxpbmUtc2FsZXMtMy1kaWZmZXJlbmNlcy1iZXR3ZWVuLW1hcmtldHBsYWNlcy1hbmQtY29tbWVyY2UuanBn\/980d93a29f79\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=1280&h=0&c=0 1280w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9PbmxpbmUtc2FsZXMtMy1kaWZmZXJlbmNlcy1iZXR3ZWVuLW1hcmtldHBsYWNlcy1hbmQtY29tbWVyY2UuanBn\/b9e33ef8b103\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=1600&h=0&c=0 1600w\" class=\"aligncenter size-full wp-image-3213\" title=\"Online sales 3 differences between marketplaces and commerce\" fifu-data-src=\"https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9PbmxpbmUtc2FsZXMtMy1kaWZmZXJlbmNlcy1iZXR3ZWVuLW1hcmtldHBsYWNlcy1hbmQtY29tbWVyY2UuanBn\/b39a55327fc9\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212\" alt=\"Online sales 3 differences between marketplaces and commerce\" width=\"1680\" height=\"945\" \/><\/p>\n<p>When you think about selling online for the first time, a dilemma always comes to mind as to which solution to choose: An E-commerce or a Marketplace is more convenient. That is, your own website where you can sell or a global sales platform for third parties? What is better?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac82cad55e25\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #18bc9c;color:#18bc9c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #18bc9c;color:#18bc9c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac82cad55e25\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/danielepais.com\/journal\/online-sales\/#Whats_the_difference_between_the_two_when_preparing_for_online_sales\" >What&#8217;s the difference between the two when preparing for online sales?<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/danielepais.com\/journal\/online-sales\/#e-commerce_allows_you_to\" >e-commerce allows you to:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/danielepais.com\/journal\/online-sales\/#What_to_do_with_a_marketplace\" >What to do with a marketplace<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/danielepais.com\/journal\/online-sales\/#Lets_see_briefly_what_are_the_pros_and_cons\" >Let&#8217;s see briefly what are the pros and cons<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/danielepais.com\/journal\/online-sales\/#i\" >\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/danielepais.com\/journal\/online-sales\/#Online_sale_with_your_own_e-commerce_site\" >Online sale with your own e-commerce site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/danielepais.com\/journal\/online-sales\/#Online_sale_with_a_marketplace\" >Online sale with a marketplace<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/danielepais.com\/journal\/online-sales\/#In_conclusion\" >In conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Whats_the_difference_between_the_two_when_preparing_for_online_sales\"><\/span>What&#8217;s the difference between the two when preparing for online sales?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In online selling, when thinking about how e-commerce and marketplaces differ from each other, the best way to describe it is to simply think of you going solo with your business and selling your products through your website (e-commerce) or alternatively, by joining a platform such as <a href=\"https:\/\/www.etsy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Etsy<\/a>, <a href=\"https:\/\/www.alibaba.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alibaba<\/a>, <a href=\"https:\/\/www.ebay.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ebay<\/a>, <a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon<\/a> and any other of this type based on the country you live in (Marketplace).<\/p>\n<hr \/>\n<h5><span class=\"ez-toc-section\" id=\"e-commerce_allows_you_to\"><\/span><strong>e-commerce allows you to:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>E-commerce is your platform, you have to advertise your products and carry out all your marketing activities to bring customers to the &#8220;virtual doors&#8221; of your store. Not only that, you also need to find and pay for your annual hosting account, set up and install an SSL certificate, sign up for a payment gateway system, <a href=\"https:\/\/danielepais.com\/journal\/a-custom-html-css-link-box\/\">link<\/a> it to your bank account, perform daily or weekly backups of your site <a href=\"https:\/\/danielepais.com\/journal\/encrypt-files-on-linux-using-veracrypt\/\">files<\/a>, keep an inventory of your site stock, plan and execute the <a href=\"https:\/\/danielepais.com\/journal\/2021\/08\/\" target=\"_blank\" rel=\"noopener noreferrer\">design<\/a> and flow of your store and so on.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"What_to_do_with_a_marketplace\"><\/span><strong>What to do with a marketplace<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>With the Marketplace, on the other hand, you sign up, open your store account, add your products to a pre-designed <a href=\"https:\/\/danielepais.com\/journal\/free-to-download-recipe-template-scalable-vector-for-illustrator-or-inkscape\/\">template<\/a> system, customize some pages with your store&#8217;s information and logo, and the rest is taken care of by the system of the Marketplace which is the same for everyone. There is no need to create site backups, take care of the bandwidth and use of servers, of the technology installed in the server, perform updates, install plug-ins etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9WZW5kaXRhLW9uLWxpbmUtZGl2ZXJzaS1tYXJrZXRwbGFjZXMuanBn\/2ce93103def7\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=75&h=0&c=0 75w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9WZW5kaXRhLW9uLWxpbmUtZGl2ZXJzaS1tYXJrZXRwbGFjZXMuanBn\/a2f70212297d\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=100&h=0&c=0 100w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9WZW5kaXRhLW9uLWxpbmUtZGl2ZXJzaS1tYXJrZXRwbGFjZXMuanBn\/93740d61ea7e\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=150&h=0&c=0 150w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9WZW5kaXRhLW9uLWxpbmUtZGl2ZXJzaS1tYXJrZXRwbGFjZXMuanBn\/ab5b7f1f6993\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=240&h=0&c=0 240w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9WZW5kaXRhLW9uLWxpbmUtZGl2ZXJzaS1tYXJrZXRwbGFjZXMuanBn\/9b55fbe1d290\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=320&h=0&c=0 320w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9WZW5kaXRhLW9uLWxpbmUtZGl2ZXJzaS1tYXJrZXRwbGFjZXMuanBn\/b404809e45be\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=500&h=0&c=0 500w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9WZW5kaXRhLW9uLWxpbmUtZGl2ZXJzaS1tYXJrZXRwbGFjZXMuanBn\/0a51d437eb46\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=640&h=0&c=0 640w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9WZW5kaXRhLW9uLWxpbmUtZGl2ZXJzaS1tYXJrZXRwbGFjZXMuanBn\/59d32f3a5ffe\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=800&h=0&c=0 800w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9WZW5kaXRhLW9uLWxpbmUtZGl2ZXJzaS1tYXJrZXRwbGFjZXMuanBn\/41e28816caf3\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=1024&h=0&c=0 1024w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9WZW5kaXRhLW9uLWxpbmUtZGl2ZXJzaS1tYXJrZXRwbGFjZXMuanBn\/1a10ced3e280\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=1280&h=0&c=0 1280w, https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9WZW5kaXRhLW9uLWxpbmUtZGl2ZXJzaS1tYXJrZXRwbGFjZXMuanBn\/4449b6d92c2d\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212&w=1600&h=0&c=0 1600w\" class=\"aligncenter size-full wp-image-3214\" title=\"Online sale of various marketplaces\" fifu-data-src=\"https:\/\/wp.fifu.app\/danielepais.com\/aHR0cHM6Ly9kYW5pZWxlcGFpcy5jb20vam91cm5hbC93cC1jb250ZW50L3VwbG9hZHMvMjAyMS8xMC9WZW5kaXRhLW9uLWxpbmUtZGl2ZXJzaS1tYXJrZXRwbGFjZXMuanBn\/c09c015a5360\/online-sales-3-differences-between-marketplaces-and-commerce.webp?p=3212\" alt=\"Online sale of various marketplaces\" width=\"1280\" height=\"250\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lets_see_briefly_what_are_the_pros_and_cons\"><\/span>Let&#8217;s see briefly what are the pros and cons<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h6><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h6>\n<h5><span class=\"ez-toc-section\" id=\"Online_sale_with_your_own_e-commerce_site\"><\/span><span style=\"font-size: 18pt;\"><strong>Online sale with your own e-commerce site<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>&nbsp;<\/p>\n<p><em><strong>Benefits<\/strong><\/em><\/p>\n<ul>\n<li><em>No commissions to be paid on sales<\/em><\/li>\n<li><em>No restrictions and rules beyond the basic ones from your hosting account<\/em><\/li>\n<li><em>More choices on how to plan the flow and <a href=\"https:\/\/danielepais.com\/journal\/design-of-the-day-30-04-2020\/\">design<\/a> your site<\/em><\/li>\n<\/ul>\n<p><em><strong>Disadvantages<\/strong><\/em><\/p>\n<ul>\n<li><em>You are practically alone and nobody knows you<\/em><\/li>\n<li><em>You will need to actively market your products<\/em><\/li>\n<li><em>Difficult to get a good ranking in Google at the beginning<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Online_sale_with_a_marketplace\"><\/span><span style=\"font-size: 18pt;\"><strong>Online sale with a marketplace<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>&nbsp;<\/p>\n<p><strong><em>Benefits<\/em><\/strong><\/p>\n<ul>\n<li><em>Open your shop on an already established system that takes care of most of your needs<\/em><\/li>\n<li><em>Many people can potentially see your store and products<\/em><\/li>\n<li><em>There is no need to worry about the payment gateway or any other software<\/em><\/li>\n<\/ul>\n<p><em><strong>Disadvantages<\/strong><\/em><\/p>\n<ul>\n<li><em>Commission payable on each sale<\/em><\/li>\n<li><em>Recurring annual rates to keep the store<\/em><\/li>\n<li><em>Marketplace could potentially close your business at any time<\/em><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"In_conclusion\"><\/span>In conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are trying to decide between an e-commerce business and an online marketplace, it will be difficult to choose a clear winner. This is because they both have interesting features and you have to choose the ones that are most relevant to your business. If you&#8217;re having a hard time making up your mind, look for the answers to these questions.<\/p>\n<ol>\n<li>What are the most important aspects for you? &#8211; Branding and personalization vs ease of use and prepackaged solutions.<\/li>\n<li>What are your advertising plans?<\/li>\n<li>Will you build your marketing strategies on the familiarity of an existing platform or on customer data and information?<\/li>\n<li>Do you intend to market things that are controversial or heavily regulated?<\/li>\n<li>Are your company&#8217;s values \u200b\u200bcompatible with those of third-party suppliers?<\/li>\n<li>Are your customers already shopping on third-party websites?<\/li>\n<\/ol>\n<p>You can choose the option that best suits your needs based on the answers to the following questions and comparison.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you think about online sales for the first time, a dilemma always comes to mind as to which solution to choose: An E-commerce or a Marketplace 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