{"id":417,"date":"2016-12-29T09:09:00","date_gmt":"2016-12-29T09:09:00","guid":{"rendered":"https:\/\/danielepais.com\/journal\/?p=417"},"modified":"2022-02-03T13:44:25","modified_gmt":"2022-02-03T06:44:25","slug":"evolving-stages-of-a-logo","status":"publish","type":"post","link":"https:\/\/danielepais.com\/journal\/evolving-stages-of-a-logo\/","title":{"rendered":"Evolving stages of a logo"},"content":{"rendered":"

It is amazing how sometimes when designing a logo a designer starts from an idea to then elaborate and redesign the same logo in various stages up until the “final \/ FINAL \/ LATESTS FINAL” version of it.<\/p>\n

The pictures below show the stages it took me to design<\/a> a recent logo.<\/p>\n

\"Stages <\/a>After seeing some of the documentation the client had on his hands from its previous business and web<\/a> site design I come to understand that he wants something simple yet firm and memorable. As I have designed its website using light \u00a0and dark brown color tone I decide to stick with this colors and after watching a magazine from the 70’s design I come out with a “squary” idea of lettering and design. The photo to the left is a draft I jotted down on my notebook.<\/p>\n

\"Stages<\/p>\n

This is the result after a few attempts and hit and miss on Illustrator<\/a>. Initially the all logo is only outlined. I then decided to fill it with something like wood which sticks with the color notes I have in mind but also \u00a0plays well with the retro 70′ design I got the idea from. Secular wood, (which is the type I chose), \u00a0is also a symbol of persistence, continuity, strength, life and growth. The font are a mix of retro from the 80′. Having old magazines laying around in my desk has been a key feature for my inspiration.\u00a0<\/p>\n

\"Stages <\/a><\/p>\n

After showing the logo to the client and explaining the characteristics I realize a massive contradiction in the logo that I did not noticed before. The all website is written in lowercase. The client has specifically asked not to use uppercase. I must have been blind or what? I actually designed the all website and now I am doing a logo in capital lettering..? I quickly re sketch.<\/p>\n

\"Stages <\/a><\/p>\n

This the logo redraw in lowercase, I had to change the lettering as it won’t fit as the original.<\/p>\n

The client sees it and quite like it, however he want’s to see a flat version with no pattern.<\/p>\n

\"Stages <\/a><\/p>\n

And there it is, using the same tones of light brown and dark outline the new iteration is ready to be presented to the client.<\/p>\n

\"Stages <\/a><\/p>\n

It is great….but let’s see a green version. Green is the color for anything organic, eco friendly, new…and so on…<\/p>\n

\"Stages <\/a><\/p>\n

Only one thing though.\u00a0The fonts on the website have been recently changed to a very round one. how about we make the logo similar so that we keep it in line..?<\/p>\n

\"Stages <\/a><\/p>\n

Finally…we like the logo, but….hey the wood is a winner.<\/p>\n

Here it stands a company<\/a> brand new logo.<\/p>\n

How do you draw your logos? If you feel like you want to share your expertise, you are welcome to drop your comments.<\/p>\n

About the Author<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

It is amazing how sometimes when designing a logo a designer starts from an idea to then elaborate and redesign the same logo in various stages up until the “final \/ FINAL \/ LATESTS FINAL” version of it. The pictures below show the stages it took me to design a recent logo. After seeing some […]<\/p>\n","protected":false},"author":1,"featured_media":421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[225,242],"tags":[229,243,230,149,228],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t