Design a logo with a vision [part 2]

Old logo

New logo

I was asked to redesign this logo which to my opinion was a bit too elaborated, and with too many details. However, the company whom the logo is from had this logo designed from some time and a drastic change was not an option nor I thought it would have been beneficial for their image and overall branding recognition.

So in my new design, the Symbols in the Emblem are unchanged, they all inspire global recognition, authority, power, strength.

The top crown if looked thoughtfully resembles a face that looks a the deers and diffuses a sense of power, ability and influence.

The deers are gentle and submitted by the intense energy emitted by the crown.

The colors:

Green: life, renewal, nature, and energy, is associated with meanings of growth and harmony.

Brown: earth, wood, stone, wholesomeness, reliability, foundations, stability, warmth, and honesty.

Dark blue: It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth

Red: The color red wraps the globe symbolising energy, passion and action.

About the Author

Daniele Pais

Digital Designer, blog writer and also a tech enthusiast.
He loves to write content for blogs, podcasts, design websites, logos, brochures, banners and anything that sends a message to an audience.
You can contact Daniele at the link below:

danielepais.com/#contact