Design a logo with a vision [part 1]

Here is an example of one of my latest logo designs, in this case the business had already a logo, I was asked to design a logo that could give a stronger message and here is what I have done for them:

I kept the red color as it is Red, associated with meanings of strength, leadership, courage, vigor, willpower, vibrance, radiance, and determination.
The deer was sacred to the feisty goddess Artemis, from Greek mythology.
Deer also symbolizes the gentle, enticing lure of new adventures.
The deer is jumping, it symbolises bravery, nobility, royalty.