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Which are the most common ad banner sizes and when should they be used?

common ad banner sizes 1Which are the most common ad banner sizes and when should they be used? The short answer is that there are no rules.

However, there are principles that marketers typically follow when designing their ads. Most common ad sizes are determined by how many people see your ad, and/or where your ad will be displayed. Here are some more principles to consider when determining the most common ad sizes and when to use them.

Are you going to advertise on mobile?

common ad banner sizes 2The most common sizes for mobile banner ads are usually bigger, as they are more difficult to fit into a small banner area. However, if you will be advertising on mobile with a social media campaign, then you may want to choose a smaller banner size for greater visual impact. Keep in mind that the smaller the banner size, the more likely it is that you will get clicks on your small ads, so keep this in mind when choosing a size.


Do you have a large social media presence?

common ad banner sizes 5Usually large social media sites have a larger space for large, high-resolution images. However, if you are going with an image ad on your large leaderboard, make sure that your image fits in the large banner area. Also, if your image isn’t Retina-ready yet, then using a regular banner size will be better than using the large leaderboard banner. You can always resize your image later.

Do you have a large social network presence?

common ad banner sizes 7Most social media pages have a minimum size requirement before they will allow banners. You may want to use a larger banner size if your page requires a banner, as your audience may be larger. If you can afford to use a larger banner size, then go ahead. Just be sure not to go over your page’s content or your audience’s viewing limits.

Banners on your social media accounts

common ad banner sizes 3Social media is an important part of any business. It can be a way to reach out to potential customers, promote your products or services, and even find new leads that you might not otherwise have been able to find.

To help your social media presence, it’s important to use images for your posts. Typically this includes using images in the banner size requirement.

When you are looking to design an eye-catching banner for your social media page, it can be hard to find the perfect dimensions. The size requirements for banners can vary from site to site, and it may take some trial and error to find the right one.

Before you start designing your banner, make sure that your account settings allow banners. Some users may be locked out of this setting by default, which means they will not be able to upload a banner without changing their settings first. You should also double-check the size requirements before uploading a banner. It is important that your banner meets these requirements before posting it on your page because if it doesn’t fit the requirement, your account could be suspended or removed altogether!

Are you a professional website?

common ad banner sizes 4Does your website require large banners or do you offer your customers something extra nice if they order through you? If so, then you probably need larger banner sizes. Many professionals have a specific look they like to use, and if you want to get this look on your website as well, then use large banners. Just be sure not to go too large or people may notice that it is taking up too much space on their computer screen.

So which ad sizes are the best to use? It really comes down to personal preference. Some people like large banners, while others prefer to have a small banner on their page. As long as you understand who your target market is and what they want, then you will know which ad size to choose.


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